Principles Make Come Back With Help of Lisi

I liked this article as I think its brilliant that the company is set to make a comeback as mosaic fashions Has many brands such as warehouse and coast which has specific markets but not really for the 40+ so that is why it is important for the stock to be revamped and relaunched as fashion isnt clearly just for the young people seem to forget:



Principles, one of Britain’s best-known high street brands, will make its fashion comeback in early February, at Debenhams, with the internationally-renowned designer, Ben de Lisi at the helm.
Principles+Ben de Lisi is set to go on sale on February 8th, with an online preview a few days earlier.

De-Lisi has created a 106-piece collection for Principles specifically targeted at the 40+ woman.In addition, a 46-piece companion range will focus on ‘petite’ sizes. The collection focuses on well-tailored cuts, beautiful fabrics and flattering shapes and includes designs for weekend, smart day, occasion and evening wear, together with handbags and accessories.

The Principles brand disappeared from the high street in March last year, when its parent company, Mosaic Fashions was placed into administration. Debenhams, which had long sold a significant proportion of the Principles label in its chain of stores, later bought the worldwide rights to the brand name.

full article on http://ow.ly/VznF